by Casey Demchak | Jun 2, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’m always amazed when I walk my black Lab Ranger because his sense of smell is so amazing. He doesn’t go more than 20 feet without finding something completely new and interesting to sniff out. As authors and coaches your sense of smell isn’t nearly as powerful as a...
by Casey Demchak | May 19, 2020 | Blog, Insights and Experiences
In my last two posts, I discussed what you can do as an author to make writing “sales copy” for your book feel less like a sales pitch and more like a chat between two good friends. First, I covered how your marketing copy should feel like a conversation...
by Casey Demchak | May 12, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I spoke about how persuasive sales copy can read like a simple conversation between authors and potential book buyers. This week I want to follow up by talking to you about the “it” factor that can make conversational sales copy even more...
by Casey Demchak | Apr 14, 2020 | Blog, Copywriting Techniques, Insights and Experiences
I hope you and your loved ones are staying safe and sound during this COVID-19 crisis. If you’re like me, you’re getting used to it (for better or worse), and you’re using the time to get a lot of stuff done. As an author/online entrepreneur, it certainly is a good...
by Casey Demchak | Mar 31, 2020 | Blog, Copywriting Techniques, Insights and Experiences
Before I begin I want to say that I hope you and your family are doing well and staying safe and sound. This COVID-19 situation is a challenge for all of us, but I know we’ll get through it and come out the other side of this with greater clarity about our purpose in...
