by Casey Demchak | Mar 26, 2019 | Blog, Insights and Experiences, Persuasive writing tactics, Testimonials
Nearly every author and coach for whom I write marketing copy wants to know the secret to getting strong testimonial quotes from market influencers for their books and programs. My answer usually surprises them. “Write your own endorsements and get influential people...
by Casey Demchak | Mar 19, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Here is a request I receive frequently when I write marketing copy for authors and coaches: “Hey Casey, write me a really catchy tagline for my online product.” Or, “Hey Casey, I need you to whip up a really catchy tagline for my book.” My...
by Casey Demchak | Mar 12, 2019 | Blog, Copywriting Techniques, Insights and Experiences
The one guiding strategy I follow when developing marketing copy for coaches, speakers, and authors is to keep things as simple as possible. The most effective tactic you can use to leverage this strategy is to write marketing copy that is built around simple words...
by Casey Demchak | Mar 5, 2019 | Blog, Copywriting Techniques
Here is one of the best tips I received that prepared me for writing marketing copy for authors and business coaches. “There’s writing to please your English teachers and get good grades, and there’s writing to make money and sell things – and they’re two...
by Casey Demchak | Feb 26, 2019 | Blog, Copywriting Techniques
When writing website marketing messages for authors and coaches, I always follow a few self-imposed writing rules. One of them is my “at-a-glance-friendly” marketing copy rule. This means that not only does my copy for books and online programs need to be well...
