by Casey Demchak | Dec 8, 2020 | Blog, Copywriting Techniques, Insights and Experiences
This week I continue my series on book marketing copy fundamentals by answering another question authors ask me frequently. “Hey Casey, when is the best time to write my book marketing copy?” I have definite opinions about the best time to write your book...
by Casey Demchak | Dec 1, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It’s amazing what long walks in the cool mountain air can do for your mind, body, and...
by Casey Demchak | Nov 3, 2020 | Blog, Copywriting Techniques
Last week I revealed three must-know book marketing copy revision tips, and this week I’m rolling out three more for you. If you want to write engaging ad copy for your book or other promotional content such as back cover copy, Amazon descriptions, web pages and...
by Casey Demchak | Oct 27, 2020 | Blog, Copywriting Techniques
For the last several weeks I’ve shared a lot of insights with you about how to write strong book promotion copy for your back cover, website sales page, Amazon description, and more. Now for the next few weeks I’m going to reveal several secrets to revising and...
by Casey Demchak | Aug 18, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I hope you’re making the most of these last few weeks of what has been the most unusual summer of many of our lives. Now on to this week’s book marketing copy quick tip. In recent posts I’ve been detailing each step in my 9-step formula for writing conversational...
