by Casey Demchak | Feb 22, 2017 | Copywriting Techniques
The one aspect of a book marketing campaign that coaches/speakers/authors ask me about the most is how to organize and write strong back cover copy. And for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However,...
by Casey Demchak | Feb 7, 2017 | Copywriting Techniques
I do a lot of sales copywriting for coaches who are developing messaging platforms for their business. I love working with them, because I love working with clients who have a positive message that can help a lot of people. When creating a Core Message Platform™ for...
