by Casey Demchak | Jun 15, 2015 | Headlines
Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...
by Casey Demchak | Jun 4, 2015 | Insights and Experiences
I’ve recently started working on a personal writing project. This can be tough for me to do because I always have a lot of copywriting projects going, along with other content that needs to be written for my business. So how do I fit this new personal project into my...
by Casey Demchak | Jun 11, 2014 | Blog, Copywriting Techniques
It’s a total, absolute universal truth. People love being in on secrets. We all want to be in the know and we all want to feel like “insiders.” Your prospects are no different. Utilize this universal human truth, and you stand a great chance of getting prospects more...
