by Casey Demchak | Nov 24, 2015 | Copywriting Techniques
I love great questions. In fact, asking yourself the right questions can instantly motivate you and put you in a dynamic mindset. Here are a few that illustrate my point: How can I turn this disappointment into a new opportunity? What can I do to make today the most...
by Casey Demchak | Nov 11, 2015 | Copy Heavy
The questions are being asked continually in marketing communication circles. Should your marketing content be copy heavy or copy light? Should your web pages be detailed with specifics, or should they just be a short series of buzz lines that are quick and easy to...
by Casey Demchak | Oct 13, 2015 | Headlines
You work hard on every word of your sales copy. But here’s a cold hard truth. Most people will only skim it before they decide if they want to read it. This may not seem fair. But that’s the way it is. However, here is a proven copywriting strategy that will help you...
by Casey Demchak | Sep 30, 2015 | Copywriting Techniques
It’s pretty much a universal truth. We all want to be “in the know.” We want to feel like “insiders,” and we all have a fascination with going “behind the scenes” to get the skinny or the scoop. Well, your prospects are no different. So leverage this in your direct...
by Casey Demchak | Jun 27, 2015 | Copywriting Techniques
My favorite movie is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re writing special offer direct-response...
