by Casey Demchak | Aug 11, 2016 | Copywriting Techniques
I love movies. That’s probably why I went to film school and spent my 20’s working part time as a story analyst while pursuing a screenwriting career in Hollywood. My favorite move? The Godfather. I’ve watched it at least 30 times. My favorite line from The...
by Casey Demchak | May 25, 2016 | Testimonials
Business coaches and B2B marketing pros have one definite thing in common. They benefit greatly when they can reel in strong testimonials from respected industry experts. In fact, great testimonials can be pure gold for any marketing campaign. When I create Core...
by Casey Demchak | May 16, 2016 | Copywriting Techniques
If you want to grab and engage your prospects, your sales copy must be written in a concise style that is at-a-glance-friendly to the eye. A liberal use of headlines, subheads, short paragraphs, and bullet points is a great way to do this. Bottom line, you want to...
by Casey Demchak | May 2, 2016 | Key Message Copy Platforms
Today I want to confront a question head on that marketing pros should always ask themselves when writing sales copy for new product/service launches: “How do I deal with the unescapable fact that competitors are going to talk a little “smack” about my product or...
by Casey Demchak | Dec 3, 2015 | Key Message Copy Platforms
It’s a simple fact. When your prospects are presented with inconsistent or muddled marketing messages, they instinctively say, “No,” and move on. However, creating consistent selling statements throughout your marketing materials can be difficult. Especially when...
