Core Message Tagline Writing Secrets

Core Message Tagline Writing Secrets

It’s one of the most important steps I take when writing a client’s Core Message Platform™. Plus, it’s a lot of fun, although I always make it a point to think strategically – instead of trying to be overly zippy, witty, or clever.  I’m referring to the section I...
How to Do a Core Message Makeover!

How to Do a Core Message Makeover!

Core message development is the most important aspect of building a brand. It’s what makes a lasting impact on your target market. It’s what persuades people to move from being prospects to clients.  If your current marketing messages are not motivating your prospects...