


Message Development: Detail How Your Product Works
by Casey Demchak | Nov 17, 2016 | Key Message Copy Platforms
I’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy. However, when I am writing a Core Message Platform™ for a client, I never overlook...
Core Message Tagline Writing Secrets
by Casey Demchak | Nov 2, 2016 | Copywriting Techniques
It’s one of the most important steps I take when writing a client’s Core Message Platform™. Plus, it’s a lot of fun, although I always make it a point to think strategically – instead of trying to be overly zippy, witty, or clever. I’m referring to the section I...
How a Core Message Platform™ Makes Your Work Easier!
by Casey Demchak | Oct 17, 2016 | Key Message Copy Platforms
In an earlier post I stepped out why a Core Message Platform™ is your marketing campaign’s secret weapon. In my follow-up post, I revealed how to structure and create a Core Message Platform™. Now it’s time to showcase the main benefits that come with developing a...
How to Do a Core Message Makeover!
by Casey Demchak | Aug 25, 2016 | Copywriting Techniques
Core message development is the most important aspect of building a brand. It’s what makes a lasting impact on your target market. It’s what persuades people to move from being prospects to clients. If your current marketing messages are not motivating your prospects...Recent Posts
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