


Message Development: How to Write Strong Slogans
by Casey Demchak | Apr 25, 2017 | Copywriting Techniques
When writing marketing copy for coaches, speakers, and authors, I am often asked about the importance of writing catchy slogans for books and online programs. Slogans are an important part of strategic message development. However, sometimes it’s necessary to create...
My Winning Sales Page Headline Writing Strategy!
by Casey Demchak | Mar 30, 2017 | Headlines
When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines. In fact, headline development is the most important aspect of strong...
9 Building Blocks of Super Back Cover Marketing Copy!
by Casey Demchak | Feb 22, 2017 | Copywriting Techniques
The one aspect of a book marketing campaign that coaches/speakers/authors ask me about the most is how to organize and write strong back cover copy. And for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However,...
The Secret to Writing Great Headlines in a Hurry!
by Casey Demchak | Jan 18, 2017 | Headlines
Here’s a fact you can take to the bank: Headlines are the most valuable real estate in sales writing. In fact, strong headline writing skills are crucial to your message development and your marketing success. This is why you must always be sure they grab and engage...Recent Posts
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