by Casey Demchak | Dec 14, 2017 | Testimonials
In my day-to-day career copywriting for coaches and authors, the one question I receive on a continual basis is this: “How do I get good testimonial quotes for my books and programs when the people I want to get them from are so darn busy?” This is a good question,...
by Casey Demchak | Dec 6, 2017 | Copywriting Techniques
In my last post I described why old-school postcards are still a powerful marketing tool for books and online programs, and I detailed why authors, coaches and speakers should make them an important part of their marketing mix. In this post, I’m going to stay in old...
by Casey Demchak | Jul 13, 2017 | Copywriting Techniques
Sales copywriting for coaches and authors is always exciting for me. Especially when I’m creating full Core Message Platforms for them. And of course, writing persuasive website copy for their books, information products, and programs is a typical part of the message...
by Casey Demchak | May 31, 2017 | Copywriting Techniques
I do a lot of sales copywriting for coaches and authors. As part of their core message development, I typically create website copy that is intended to sell a book or information product. If you’re promoting a book, program or product, it’s a great idea to build a...
by Casey Demchak | May 14, 2017 | Copywriting Techniques
Handy-dandy toolkits are fun. Especially when they’re affordable and filled with copywriting secrets that can help you market your books or information products. So, I made a copywriting toolkit for coaches and authors that’s packed with 86 pages of step-by-step...
