by Casey Demchak | Feb 28, 2018 | Copywriting Techniques
Today I want to focus on a special technique I use when copywriting for coaches and authors. This technique is an important element of your message development that you should never overlook. I call it painting a solution picture with words. If you’ve developed a...
by Casey Demchak | Feb 21, 2018 | Copywriting Techniques
I’ve found that an important part of the message development process when copywriting for coaches, speakers, and authors is crafting a strong 30-second pitch, which is also called an “elevator pitch.” Having a solid 30-second pitch about you, your book, or program is...
by Casey Demchak | Feb 7, 2018 | Copywriting Techniques
A great deal of my experience copywriting for coaches has centered on developing core marketing messages for their books and programs. How to write these marketing messages is typically the focus of this blog. However, this week I’m going to change things up and...
by Casey Demchak | Jan 18, 2018 | Key Message Copy Platforms
First, Some Big News If you’re a coach, speaker or author who has been reading my blog for a while …or if you’re a new subscriber …you’re in the right place to learn about effective message development. And, I actually received some confirmation on this. In its...
by Casey Demchak | Dec 21, 2017 | Inspiration
The Think Big Part For professional coaches and speakers, strong message development is essential to book and online program marketing success. This is kind of a no-brainer. However, equally important to marketing success is your mindset. As a copywriter for coaches,...
