by Casey Demchak | Apr 2, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
by Casey Demchak | Feb 26, 2019 | Blog, Copywriting Techniques
When writing website marketing messages for authors and coaches, I always follow a few self-imposed writing rules. One of them is my “at-a-glance-friendly” marketing copy rule. This means that not only does my copy for books and online programs need to be well...
by Casey Demchak | Jan 27, 2019 | Headlines
I really enjoy writing marketing copy for coaches and authors. Especially when my clients get really involved in the message development process. When they do, the one topic I tend to discuss with them the most is headlines. Headlines for their online program sales...
by Casey Demchak | Aug 15, 2018 | Testimonials
As a copywriter for coaches and authors, I work with numerous clients who want to raise their profile and stature with their target audience. One key to achieving this is to collect endorsements from key market influencers. Let’s face it, every business or...
by Casey Demchak | May 16, 2018 | Headlines
Evidently, recent studies indicate that people now have the attention span of a goldfish. How they measure the attention span of a goldfish is beyond me. But if this startling fact is actually a fact, it means headline writing for coaches and authors is more critical...
