by Casey Demchak | May 2, 2016 | Key Message Copy Platforms
Today I want to confront a question head on that marketing pros should always ask themselves when writing sales copy for new product/service launches: “How do I deal with the unescapable fact that competitors are going to talk a little “smack” about my product or...
by Casey Demchak | Apr 11, 2016 | Headlines
Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs. Setups and payoffs are the crisp connection that binds your headline with the first line of body...
by Casey Demchak | Mar 31, 2016 | SEO
Keywords still play a vital role in driving website and blog traffic. So they should continue to be an important part of your SEO efforts. SEO tactics, strategies and best practices for incorporating keywords into your sales copy seem to change daily. So, it’s not...
by Casey Demchak | Feb 18, 2016 | Headlines
As a busy B2B copywriter who works five days a week on Core Message Platforms, I get a lot of questions about marketing from clients and colleagues. By far, the number one question I get is this: “What’s the quickest thing I can do to improve my existing marketing...
by Casey Demchak | Jan 21, 2016 | Copywriting Techniques
Say goodbye to them forever. Whether you’re writing B2B, B2C or any other marketing content, the days of hype and fluff sales copy are over. Prospects can smell marketing B.S. a mile away, and it puts a really bitter taste in their mouths. If they get even a whiff of...
