by Casey Demchak | Oct 22, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Leverage the fear factor to grab your audience When I help authors and business coaches create marketing copy for their books and online programs, I always remind them to never be afraid of using the fear factor when crafting their promotional messages. Leveraging the...
by Casey Demchak | Sep 17, 2019 | Author Platform, Blog, Marketing Platform
Repetition of message builds the reputation of your book or program I’m going to change things up this week by sharing some very valuable information I can’t quite fit into my typical “Quick Tip” video. In other words, I’m giving you extra value this week! As a...
by Casey Demchak | Sep 10, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Attach your book promotion to news and cultural events When I create book marketing copy for authors and business coaches there are always a few overarching points I emphasize in our strategy sessions. One of these points is that the ultimate goal of strong book...
by Casey Demchak | Sep 3, 2019 | Author Platform, Blog, Insights and Experiences, Marketing Platform, Persuasive writing tactics
Leverage this simple plan for gaining more fans When I write book marketing copy for authors and business coaches, our conversations always involve a discussion about the importance of having a solid author platform. In a nutshell, your platform is your visibility as...
