by Casey Demchak | Mar 31, 2020 | Blog, Copywriting Techniques, Insights and Experiences
Before I begin I want to say that I hope you and your family are doing well and staying safe and sound. This COVID-19 situation is a challenge for all of us, but I know we’ll get through it and come out the other side of this with greater clarity about our purpose in...
by Casey Demchak | Feb 25, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Stimulate positive emotional reactions in your prospect’s mind In my last two posts, I explained why blending mental triggers into your book marketing copy is a simple strategy every author can use to improve their promotional campaign. The main point I stressed is...
by Casey Demchak | Feb 18, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Illicit positive emotional reactions in your prospect’s mind In my last post, I introduced you to the technique of blending mental triggers into your book marketing copy. I stressed that using mental triggers gives you the ability to create positive emotional...
by Casey Demchak | Feb 4, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Part 1 – Create positive emotional reactions in your prospect’s mind As we roll into February, I want to focus on a dynamic copywriting technique for authors that can really set your book marketing copy apart from the crowd. So this week I’m going to start a...
by Casey Demchak | Jan 28, 2020 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Take people from where they are to where they want to be Authors who follow my know that I always emphasize the importance of writing benefit-driven book marketing copy for this simple reason: People aren’t interested in what your book is about, they’re interested in...
