by Casey Demchak | Aug 18, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I hope you’re making the most of these last few weeks of what has been the most unusual summer of many of our lives. Now on to this week’s book marketing copy quick tip. In recent posts I’ve been detailing each step in my 9-step formula for writing conversational...
by Casey Demchak | Aug 11, 2020 | Blog, Persuasive writing tactics
In recent posts I’ve been detailing each step in my 9-step formula for writing conversational book marketing copy for your book’s sales page, eblasts, back cover copy, Amazon description, and more. So far I’ve covered: Step 1: Create a basic headline that states or...
by Casey Demchak | Jul 21, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
In recent posts I’ve focused on the elements involved in writing conversational sales copy for your book marketing campaign. I also introduced you to a simple 9-step formula you can follow to write sales pages, eblasts, back cover copy, and other marketing content for...
by Casey Demchak | Jul 7, 2020 | Blog, Headlines
For the last several weeks I’ve focused on the elements involved in writing sales copy for your books that have the same tone as a casual conversation between you and a potential reader. No hype. No fluff. No razzle-dazzle. In my last post I introduced you to a basic...
by Casey Demchak | Jun 23, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Writing strong book marketing copy is essential to every author’s book launch and long-term promotion campaign. Well-written marketing copy gives you and your book a more professional polish, which is vital if you intend to stand out in a crowded market and sell a lot...
