by Casey Demchak | May 7, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Increase sales by offering special bonuses for a limited time When I write core marketing messages for authors, I am always asked if I know any book marketing strategies that can be used to increase sales. This week’s post is about one of the strategies I always share...
by Casey Demchak | Mar 12, 2019 | Blog, Copywriting Techniques, Insights and Experiences
The one guiding strategy I follow when developing marketing copy for coaches, speakers, and authors is to keep things as simple as possible. The most effective tactic you can use to leverage this strategy is to write marketing copy that is built around simple words...
by Casey Demchak | Feb 21, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
In about a week, I’ll be starting my new marketing message video blog series called, Quick Answers to Copywriting Questions. As a preview to my video blog, I want to answer a question authors, speakers, and business coaches ask me frequently about marketing copy. The...
by Casey Demchak | Mar 9, 2017 | Copywriting Techniques
It’s a cliché but it’s true. You never get a second chance to make a first impression. This is especially true with book and information product marketing copy, where you have as little as one or two seconds to engage a potential buyer. If you’re a coach or an...
