by Casey Demchak | Jun 18, 2019 | Blog, Copywriting Techniques
Never fail to leverage this vital editing technique! In my post last week, I revealed a basic, but powerful book marketing copy editing technique for authors and coaches. I stressed the importance of reading your marketing copy out loud when revising and polishing...
by Casey Demchak | Jun 11, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Never skip this step when revising your copy! The one common thread that runs through all the book marketing copy projects I’ve done for authors is that I’ve never dared show them the first drafts I’ve written of their promotional materials. Now, I think my first...
by Casey Demchak | Jun 4, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
How “catchy” does your messaging need to be? Like all of us, the authors for whom I write book marketing copy have spent their lives being bombarded by zippy and clever Madison-Avenue-style advertising campaigns. This has given many of them the impression...
by Casey Demchak | May 28, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Never fall victim to this trap! I love writing book marketing copy for enthusiastic authors who want to reach a lot of people and make an impact in the world. However, I always keep an eye out to make sure the authors with whom I work are not lured into a complacency...
by Casey Demchak | May 21, 2019 | Blog, Copywriting Techniques, Insights and Experiences
Answer them with depth and detail and you’re on your way! I’ve written effective book marketing copy for nearly 200 hundred authors. All of these projects have had exactly one thing in common: I’ve interviewed every author and asked the same five questions before I...
