by Casey Demchak | Aug 12, 2015 | Copywriting Techniques
Thought I’d take a break from providing my usual persuasive sales writing tips to cover a few funky word things that can trip you up when writing marketing content. Here are three of the more common funky word usage issues that pop up for marketing pros when writing...
by Casey Demchak | Jul 26, 2015 | Video Scripts
Two weeks ago I began a two-part series on video script writing by telling you how to open your script by painting a solution picture. In this post I’m going to reiterate this tip and use it as a kickoff point for sharing my top four big script writing tips that can...
by Casey Demchak | Jul 12, 2015 | Video Scripts
Over the past few years video on the web has gone from being a luxury item, to being a red-hot marketing tool—to being something visitors to your site simply expect. So give it to them! If you have a direct response landing page dedicated to your product or service,...
by Casey Demchak | Jun 27, 2015 | Copywriting Techniques
My favorite movie is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re writing special offer direct-response...
by Casey Demchak | Jun 15, 2015 | Headlines
Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...
