by Casey Demchak | Mar 5, 2019 | Blog, Copywriting Techniques
Here is one of the best tips I received that prepared me for writing marketing copy for authors and business coaches. “There’s writing to please your English teachers and get good grades, and there’s writing to make money and sell things – and they’re two...
by Casey Demchak | Feb 26, 2019 | Blog, Copywriting Techniques
When writing website marketing messages for authors and coaches, I always follow a few self-imposed writing rules. One of them is my “at-a-glance-friendly” marketing copy rule. This means that not only does my copy for books and online programs need to be well...
by Casey Demchak | Feb 21, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
In about a week, I’ll be starting my new marketing message video blog series called, Quick Answers to Copywriting Questions. As a preview to my video blog, I want to answer a question authors, speakers, and business coaches ask me frequently about marketing copy. The...
by Casey Demchak | Jul 7, 2016 | Insights and Experiences
Nearly every week I am asked by up-and-coming freelance marketing pros how to select an industry niche, and do really well in it. So I decided to take a couple weeks off from my usual sales writing secrets, and dig into this important topic. In my previous post, I...
by Casey Demchak | Feb 4, 2016 | Copywriting Techniques
Although I keep track of current events, I don’t consider myself a real political guy. However, during this election season I am certain I’ve discovered one thing conservatives and liberals have in common. Before they read marketing copy, they give it a glance and a...
