by Casey Demchak | Jun 22, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
First, I want to welcome all of you authors and coaches who’ve joined me recently after purchasing your Write Publish Profit 4.0 program bundle. I’m thrilled to have you in our book marketing copy community. It’s my intention to provide you with as much value and...
by Casey Demchak | May 4, 2021 | Blog, Copywriting Techniques, Persuasive writing tactics
In my last post, I began a series on how to write effective body copy for your book promotion campaign. I detailed why it’s essential to make your body copy look “at-a-glance” friendly, so more readers will be drawn to your book marketing materials....
by Casey Demchak | Feb 23, 2021 | Blog, Copywriting Techniques
I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It’s always tempting to...
by Casey Demchak | Feb 8, 2021 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
by Casey Demchak | Feb 2, 2021 | Blog, Copywriting Techniques, Insights and Experiences
My back-to-basics series continues this week with an exercise that’s essential to creating magnetic book marketing copy. Unfortunately, many authors choose to skip this exercise when planning their book promotion materials – and that’s a mistake. Before you write any...
