by Casey Demchak | Mar 15, 2016 | Copywriting Techniques
Today I want to focus on a direct response sales writing secret that is often overlooked. It’s called “selling the savings” or “selling the value.” This is an ideal way to sell B2B consulting services, books, coaching programs, and other products where you can...
by Casey Demchak | Feb 25, 2016 | Inspiration
I love to read motivational business books. And recently I read one that really knocks it out of the park. In fact, it’s had a huge impact on the marketing success of my Core Message Platform program. So, I’ve decided to take a momentary break from my sales writing...
by Casey Demchak | Dec 17, 2015 | Key Message Copy Platforms
Two weeks ago I detailed why a Core Message Platform should be the first marketing piece you create for your product or service. Last week I provided a nice overview of how to organize and build a Core Message Platform. Today I’m going to highlight the primary...
by Casey Demchak | Sep 30, 2015 | Copywriting Techniques
It’s pretty much a universal truth. We all want to be “in the know.” We want to feel like “insiders,” and we all have a fascination with going “behind the scenes” to get the skinny or the scoop. Well, your prospects are no different. So leverage this in your direct...
by Casey Demchak | Sep 7, 2015 | Copywriting Techniques
Great, you’ve written a strong sales letter or landing page for your product or service that you’re hoping will move your prospects to take action and buy. To get the process rolling you may have added a dynamic call to action that includes a limited-time special...
