by Casey Demchak | Feb 18, 2016 | Headlines
As a busy B2B copywriter who works five days a week on Core Message Platforms, I get a lot of questions about marketing from clients and colleagues. By far, the number one question I get is this: “What’s the quickest thing I can do to improve my existing marketing...
by Casey Demchak | Jan 21, 2016 | Copywriting Techniques
Say goodbye to them forever. Whether you’re writing B2B, B2C or any other marketing content, the days of hype and fluff sales copy are over. Prospects can smell marketing B.S. a mile away, and it puts a really bitter taste in their mouths. If they get even a whiff of...
by Casey Demchak | Dec 3, 2015 | Key Message Copy Platforms
It’s a simple fact. When your prospects are presented with inconsistent or muddled marketing messages, they instinctively say, “No,” and move on. However, creating consistent selling statements throughout your marketing materials can be difficult. Especially when...
by Casey Demchak | Sep 30, 2015 | Copywriting Techniques
It’s pretty much a universal truth. We all want to be “in the know.” We want to feel like “insiders,” and we all have a fascination with going “behind the scenes” to get the skinny or the scoop. Well, your prospects are no different. So leverage this in your direct...
