by Casey Demchak | Apr 25, 2017 | Copywriting Techniques
When writing marketing copy for coaches, speakers, and authors, I am often asked about the importance of writing catchy slogans for books and online programs. Slogans are an important part of strategic message development. However, sometimes it’s necessary to create...
by Casey Demchak | Mar 30, 2017 | Headlines
When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines. In fact, headline development is the most important aspect of strong...
by Casey Demchak | Mar 9, 2017 | Copywriting Techniques
It’s a cliché but it’s true. You never get a second chance to make a first impression. This is especially true with book and information product marketing copy, where you have as little as one or two seconds to engage a potential buyer. If you’re a coach or an...
by Casey Demchak | Feb 22, 2017 | Copywriting Techniques
The one aspect of a book marketing campaign that coaches/speakers/authors ask me about the most is how to organize and write strong back cover copy. And for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However,...
by Casey Demchak | Feb 7, 2017 | Copywriting Techniques
I do a lot of sales copywriting for coaches who are developing messaging platforms for their business. I love working with them, because I love working with clients who have a positive message that can help a lot of people. When creating a Core Message Platform™ for...
