by Casey Demchak | Aug 10, 2017 | Copywriting Techniques
Copywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...
by Casey Demchak | Jul 13, 2017 | Copywriting Techniques
Sales copywriting for coaches and authors is always exciting for me. Especially when I’m creating full Core Message Platforms for them. And of course, writing persuasive website copy for their books, information products, and programs is a typical part of the message...
by Casey Demchak | May 31, 2017 | Copywriting Techniques
I do a lot of sales copywriting for coaches and authors. As part of their core message development, I typically create website copy that is intended to sell a book or information product. If you’re promoting a book, program or product, it’s a great idea to build a...
by Casey Demchak | May 14, 2017 | Copywriting Techniques
Handy-dandy toolkits are fun. Especially when they’re affordable and filled with copywriting secrets that can help you market your books or information products. So, I made a copywriting toolkit for coaches and authors that’s packed with 86 pages of step-by-step...
by Casey Demchak | May 2, 2017 | Copywriting Techniques
Start with a “hook.” And the best hook is a strong benefit statement that centers on the key takeaway people will gain from your book, program, or information product. Boom! How I just began this post is how you begin a 30-second pitch (or “elevator pitch”). You jump...
