Press Releases: Old-School Publicity Still Works!
by Casey Demchak | Dec 6, 2017 | Copywriting Techniques
In my last post I described why old-school postcards are still a powerful marketing tool for books and online programs, and I detailed why authors, coaches and speakers should make them an important part of their marketing mix. In this post, I’m going to stay in old...Leverage Old School Marketing Power: Postcards!
by Casey Demchak | Nov 1, 2017 | Copywriting Techniques
Digital marketing. Social media. Online discussion groups. The e-tools available today have revolutionized marketing books and online programs for coaches, speakers and authors. However, when copywriting for coaches, I often see one flaw in their core message...5 Steps to Writing Strong Affiliate Promo E-mails
by Casey Demchak | Oct 5, 2017 | Copywriting Techniques
Copywriting for coaches and speakers can be a challenge – especially when it’s time to write great things about yourself in e-mails your colleagues can use to market your products. However, it’s a skill you definitely want to acquire when developing a message platform...Coaches & Authors: How to Write Media Speaking Points
by Casey Demchak | Aug 21, 2017 | Copywriting Techniques
When I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development. That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all...Recent Posts
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