by Casey Demchak | Jul 26, 2015 | Video Scripts
Two weeks ago I began a two-part series on video script writing by telling you how to open your script by painting a solution picture. In this post I’m going to reiterate this tip and use it as a kickoff point for sharing my top four big script writing tips that can...
by Casey Demchak | Jun 15, 2015 | Headlines
Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...
by Casey Demchak | Jun 4, 2015 | Insights and Experiences
I’ve recently started working on a personal writing project. This can be tough for me to do because I always have a lot of copywriting projects going, along with other content that needs to be written for my business. So how do I fit this new personal project into my...
by Casey Demchak | May 28, 2015 | Inspiration
About a year ago I wrote a post about how much I enjoyed a book called, The Miracle Morning, by keynote speaker and Hall of Fame business achiever, Hal Elrod. I discussed how for most of my life I had been a big-time night owl, but slowly became disenchanted with the...
by Casey Demchak | May 14, 2015 | Copywriting Techniques
If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects to dive in and...
