by Casey Demchak | Mar 30, 2017 | Headlines
When I write marketing copy for coaches, speakers, and authors, the point I stress repeatedly to them is this: The most valuable real estate in any marketing piece you create is your headlines. In fact, headline development is the most important aspect of strong...
by Casey Demchak | Feb 22, 2017 | Copywriting Techniques
The one aspect of a book marketing campaign that coaches/speakers/authors ask me about the most is how to organize and write strong back cover copy. And for good reason. Every author knows the importance of a well-designed book cover can never be overstated. However,...
by Casey Demchak | Feb 7, 2017 | Copywriting Techniques
I do a lot of sales copywriting for coaches who are developing messaging platforms for their business. I love working with them, because I love working with clients who have a positive message that can help a lot of people. When creating a Core Message Platform™ for...
by Casey Demchak | May 16, 2016 | Copywriting Techniques
If you want to grab and engage your prospects, your sales copy must be written in a concise style that is at-a-glance-friendly to the eye. A liberal use of headlines, subheads, short paragraphs, and bullet points is a great way to do this. Bottom line, you want to...
