by Casey Demchak | Jan 7, 2016 | Headlines
It’s a step I never miss. When I write Core Message Platforms for my clients, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline people automatically link to your business,...
by Casey Demchak | Dec 31, 2015 | Key Message Copy Platforms
In the early days of my marketing career I lived in apartments with roommates, and we always had a dartboard on the wall. There was just something about dartboards and beer that went well together. These days, I probably have six or seven beers a year. But a lesson I...
by Casey Demchak | Dec 17, 2015 | Key Message Copy Platforms
Two weeks ago I detailed why a Core Message Platform should be the first marketing piece you create for your product or service. Last week I provided a nice overview of how to organize and build a Core Message Platform. Today I’m going to highlight the primary...
by Casey Demchak | Aug 25, 2015 | Copywriting Techniques
With very few exceptions, every successful piece of direct response sales writing I’ve ever seen is built around a special offer. The most powerful special offers urge you to take immediate action. This is done by setting a time limit on the offer. The strategy is...
by Casey Demchak | Aug 3, 2015 | Medical Device Descriptions
There’s no doubt about it. Medical marketing comes with a pretty unique set of challenges. That’s because every word you write falls under the scrutiny of the U.S. Food & Drug Administration (FDA), state agencies and your own regulatory and legal consultants. In...
