by Casey Demchak | Sep 14, 2016 | Key Message Copy Platforms
The first time I “saw” the Internet back in the early 90’s, it was no more than a DOS prompt on a green computer screen. “What’s the big deal about this?” I thought. My first view of the Internet coincided with the beginning of my 20+ year copywriting career. The web...
by Casey Demchak | Aug 25, 2016 | Copywriting Techniques
Core message development is the most important aspect of building a brand. It’s what makes a lasting impact on your target market. It’s what persuades people to move from being prospects to clients. If your current marketing messages are not motivating your prospects...
by Casey Demchak | Aug 11, 2016 | Copywriting Techniques
I love movies. That’s probably why I went to film school and spent my 20’s working part time as a story analyst while pursuing a screenwriting career in Hollywood. My favorite move? The Godfather. I’ve watched it at least 30 times. My favorite line from The...
by Casey Demchak | Jul 27, 2016 | Copywriting Techniques
The old days and ways of hype and sizzle sales writing are gone. Forever. Sales writing that is structured as a one-way monologue toward prospects just doesn’t cut it anymore. Today, persuasive marketing messages must be crafted in a style that creates an honest...
by Casey Demchak | Jul 7, 2016 | Insights and Experiences
Nearly every week I am asked by up-and-coming freelance marketing pros how to select an industry niche, and do really well in it. So I decided to take a couple weeks off from my usual sales writing secrets, and dig into this important topic. In my previous post, I...
