by Casey Demchak | Jan 9, 2017 | Inspiration
January is the time for setting marketing and business-growth goals (and personal goals), and it’s also the time to be bombarded by goal setting blogs and articles. Given this, I was hesitant to create this post. But, I believe strongly that mindset means everything....
by Casey Demchak | Dec 6, 2016 | Copywriting Techniques
I’ll admit it. I’ve been guilty of it when writing sales copy. And I’m sure you have too. So I make it an important point to cover when I perform a Core Message Audit™ for my clients. Why? Because I know it can be tempting. Extremely tempting. But do everything you...
by Casey Demchak | Nov 17, 2016 | Key Message Copy Platforms
I’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy. However, when I am writing a Core Message Platform™ for a client, I never overlook...
by Casey Demchak | Nov 2, 2016 | Copywriting Techniques
It’s one of the most important steps I take when writing a client’s Core Message Platform™. Plus, it’s a lot of fun, although I always make it a point to think strategically – instead of trying to be overly zippy, witty, or clever. I’m referring to the section I...
by Casey Demchak | Oct 17, 2016 | Key Message Copy Platforms
In an earlier post I stepped out why a Core Message Platform™ is your marketing campaign’s secret weapon. In my follow-up post, I revealed how to structure and create a Core Message Platform™. Now it’s time to showcase the main benefits that come with developing a...
