by Casey Demchak | May 2, 2016 | Key Message Copy Platforms
Today I want to confront a question head on that marketing pros should always ask themselves when writing sales copy for new product/service launches: “How do I deal with the unescapable fact that competitors are going to talk a little “smack” about my product or...
by Casey Demchak | Apr 11, 2016 | Headlines
Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs. Setups and payoffs are the crisp connection that binds your headline with the first line of body...
by Casey Demchak | Mar 31, 2016 | SEO
Keywords still play a vital role in driving website and blog traffic. So they should continue to be an important part of your SEO efforts. SEO tactics, strategies and best practices for incorporating keywords into your sales copy seem to change daily. So, it’s not...
by Casey Demchak | Mar 17, 2016 | Copywriting Techniques
Good news is always worth sharing. So today I am taking a departure from my usual sales writing and Core Message Platform insights to bring you two quick special announcements. Speaking at a BMA Event in Denver on March 24, 2016 I have been a proud member of BMA...
by Casey Demchak | Mar 15, 2016 | Copywriting Techniques
Today I want to focus on a direct response sales writing secret that is often overlooked. It’s called “selling the savings” or “selling the value.” This is an ideal way to sell B2B consulting services, books, coaching programs, and other products where you can...
