by Casey Demchak | Sep 14, 2016 | Key Message Copy Platforms
The first time I “saw” the Internet back in the early 90’s, it was no more than a DOS prompt on a green computer screen. “What’s the big deal about this?” I thought. My first view of the Internet coincided with the beginning of my 20+ year copywriting career. The web...
by Casey Demchak | Aug 25, 2016 | Copywriting Techniques
Core message development is the most important aspect of building a brand. It’s what makes a lasting impact on your target market. It’s what persuades people to move from being prospects to clients. If your current marketing messages are not motivating your prospects...
by Casey Demchak | Aug 11, 2016 | Copywriting Techniques
I love movies. That’s probably why I went to film school and spent my 20’s working part time as a story analyst while pursuing a screenwriting career in Hollywood. My favorite move? The Godfather. I’ve watched it at least 30 times. My favorite line from The...
by Casey Demchak | Jul 27, 2016 | Copywriting Techniques
The old days and ways of hype and sizzle sales writing are gone. Forever. Sales writing that is structured as a one-way monologue toward prospects just doesn’t cut it anymore. Today, persuasive marketing messages must be crafted in a style that creates an honest...
by Casey Demchak | Jul 11, 2016 | Copywriting Techniques
This week I want to tell you about a special B2B copywriting online event where I will be a primary speaker. I also want to let you know how you can save $1,000 if you’d like to participate and learn a ton about B2B copywriting. Not just from me, but from some of the...
