by Casey Demchak | Dec 6, 2017 | Copywriting Techniques
In my last post I described why old-school postcards are still a powerful marketing tool for books and online programs, and I detailed why authors, coaches and speakers should make them an important part of their marketing mix. In this post, I’m going to stay in old...
by Casey Demchak | Oct 5, 2017 | Copywriting Techniques
Copywriting for coaches and speakers can be a challenge – especially when it’s time to write great things about yourself in e-mails your colleagues can use to market your products. However, it’s a skill you definitely want to acquire when developing a message platform...
by Casey Demchak | Aug 10, 2017 | Copywriting Techniques
Copywriting for coaches and authors is always an exciting process. When working on message development over the years, I’ve noticed some of you overlook or under emphasize your media contact page. If you scan several coach and author websites, you’ll usually find...
by Casey Demchak | Jul 13, 2017 | Copywriting Techniques
Sales copywriting for coaches and authors is always exciting for me. Especially when I’m creating full Core Message Platforms for them. And of course, writing persuasive website copy for their books, information products, and programs is a typical part of the message...
by Casey Demchak | May 31, 2017 | Copywriting Techniques
I do a lot of sales copywriting for coaches and authors. As part of their core message development, I typically create website copy that is intended to sell a book or information product. If you’re promoting a book, program or product, it’s a great idea to build a...
