by Casey Demchak | Oct 17, 2016 | Key Message Copy Platforms
In an earlier post I stepped out why a Core Message Platform™ is your marketing campaign’s secret weapon. In my follow-up post, I revealed how to structure and create a Core Message Platform™. Now it’s time to showcase the main benefits that come with developing a...
by Casey Demchak | Aug 25, 2016 | Copywriting Techniques
Core message development is the most important aspect of building a brand. It’s what makes a lasting impact on your target market. It’s what persuades people to move from being prospects to clients. If your current marketing messages are not motivating your prospects...
by Casey Demchak | Aug 11, 2016 | Copywriting Techniques
I love movies. That’s probably why I went to film school and spent my 20’s working part time as a story analyst while pursuing a screenwriting career in Hollywood. My favorite move? The Godfather. I’ve watched it at least 30 times. My favorite line from The...
by Casey Demchak | Jul 27, 2016 | Copywriting Techniques
The old days and ways of hype and sizzle sales writing are gone. Forever. Sales writing that is structured as a one-way monologue toward prospects just doesn’t cut it anymore. Today, persuasive marketing messages must be crafted in a style that creates an honest...
by Casey Demchak | Jul 11, 2016 | Copywriting Techniques
This week I want to tell you about a special B2B copywriting online event where I will be a primary speaker. I also want to let you know how you can save $1,000 if you’d like to participate and learn a ton about B2B copywriting. Not just from me, but from some of the...
