by Casey Demchak | Apr 25, 2017 | Copywriting Techniques
When writing marketing copy for coaches, speakers, and authors, I am often asked about the importance of writing catchy slogans for books and online programs. Slogans are an important part of strategic message development. However, sometimes it’s necessary to create...
by Casey Demchak | Jan 9, 2017 | Inspiration
January is the time for setting marketing and business-growth goals (and personal goals), and it’s also the time to be bombarded by goal setting blogs and articles. Given this, I was hesitant to create this post. But, I believe strongly that mindset means everything....
by Casey Demchak | Dec 6, 2016 | Copywriting Techniques
I’ll admit it. I’ve been guilty of it when writing sales copy. And I’m sure you have too. So I make it an important point to cover when I perform a Core Message Audit™ for my clients. Why? Because I know it can be tempting. Extremely tempting. But do everything you...
by Casey Demchak | Nov 17, 2016 | Key Message Copy Platforms
I’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy. However, when I am writing a Core Message Platform™ for a client, I never overlook...
by Casey Demchak | Nov 2, 2016 | Copywriting Techniques
It’s one of the most important steps I take when writing a client’s Core Message Platform™. Plus, it’s a lot of fun, although I always make it a point to think strategically – instead of trying to be overly zippy, witty, or clever. I’m referring to the section I...
