by Casey Demchak | Oct 5, 2017 | Copywriting Techniques
Copywriting for coaches and speakers can be a challenge – especially when it’s time to write great things about yourself in e-mails your colleagues can use to market your products. However, it’s a skill you definitely want to acquire when developing a message platform...
by Casey Demchak | Aug 25, 2016 | Copywriting Techniques
Core message development is the most important aspect of building a brand. It’s what makes a lasting impact on your target market. It’s what persuades people to move from being prospects to clients. If your current marketing messages are not motivating your prospects...
by Casey Demchak | Jul 11, 2016 | Copywriting Techniques
This week I want to tell you about a special B2B copywriting online event where I will be a primary speaker. I also want to let you know how you can save $1,000 if you’d like to participate and learn a ton about B2B copywriting. Not just from me, but from some of the...
by Casey Demchak | Feb 4, 2016 | Copywriting Techniques
Although I keep track of current events, I don’t consider myself a real political guy. However, during this election season I am certain I’ve discovered one thing conservatives and liberals have in common. Before they read marketing copy, they give it a glance and a...
by Casey Demchak | Dec 31, 2015 | Key Message Copy Platforms
In the early days of my marketing career I lived in apartments with roommates, and we always had a dartboard on the wall. There was just something about dartboards and beer that went well together. These days, I probably have six or seven beers a year. But a lesson I...
