by Casey Demchak | Jul 7, 2020 | Blog, Headlines
For the last several weeks I’ve focused on the elements involved in writing sales copy for your books that have the same tone as a casual conversation between you and a potential reader. No hype. No fluff. No razzle-dazzle. In my last post I introduced you to a basic...
by Casey Demchak | Jun 23, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
Writing strong book marketing copy is essential to every author’s book launch and long-term promotion campaign. Well-written marketing copy gives you and your book a more professional polish, which is vital if you intend to stand out in a crowded market and sell a lot...
by Casey Demchak | Jun 16, 2020 | Blog, Insights and Experiences, Inspiration
I hope June is going well for you as the weather warms up and we really swing into summer. If your inbox and newsfeeds look anything like mine, you’re being slammed with messages about who you’re supposed to help and support when it comes to race relations, the...
by Casey Demchak | Jun 2, 2020 | Blog, Copywriting Techniques, Persuasive writing tactics
I’m always amazed when I walk my black Lab Ranger because his sense of smell is so amazing. He doesn’t go more than 20 feet without finding something completely new and interesting to sniff out. As authors and coaches your sense of smell isn’t nearly as powerful as a...
by Casey Demchak | May 19, 2020 | Blog, Insights and Experiences
In my last two posts, I discussed what you can do as an author to make writing “sales copy” for your book feel less like a sales pitch and more like a chat between two good friends. First, I covered how your marketing copy should feel like a conversation...
