by Casey Demchak | Oct 29, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Be someone your audience can relate to Social proof is an important element every author and business coach should blend into the marketing copy they create for their books and online programs. In the world of book promotion, social proof is a must! And, it typically...
by Casey Demchak | Oct 22, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Leverage the fear factor to grab your audience When I help authors and business coaches create marketing copy for their books and online programs, I always remind them to never be afraid of using the fear factor when crafting their promotional messages. Leveraging the...
by Casey Demchak | Oct 8, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Never try to be all things to all people Every author and business coach for whom I write wants to sell as many books and online programs as possible. I don’t blame them. However, when promoting their books they often make the mistake of trying to write marketing copy...
by Casey Demchak | Sep 17, 2019 | Author Platform, Blog, Marketing Platform
Repetition of message builds the reputation of your book or program I’m going to change things up this week by sharing some very valuable information I can’t quite fit into my typical “Quick Tip” video. In other words, I’m giving you extra value this week! As a...
