Core Message Platform™ Blog
5 Questions that Lead to Great Book Marketing Copy
Answer them with depth and detail and you’re on your way! I’ve written effective book marketing copy for nearly 200 hundred authors. All of these projects have had exactly one thing in common: I’ve interviewed every author and asked the same five questions before I...
How to Use Bonuses to Sell More Books
Bonus ideas that make your books too enticing to pass up! In last week’s post, I detailed a book promotion strategy for offering free bonuses to readers as a means of motivating them to buy your book. I write book marketing copy for a lot of authors who are eager to...
How to Write Special Offer Marketing Messages
Increase sales by offering special bonuses for a limited time When I write core marketing messages for authors, I am always asked if I know any book marketing strategies that can be used to increase sales. This week’s post is about one of the strategies I always share...
Core Message Development: Master Setups and Payoffs
Maintain a tight link between your headline and your first line of body copy All the authors for whom I write book marketing copy are looking for a competitive edge. Especially if they’re serious about turning their books into bestsellers. Gaining this edge begins...
How to Craft “Prospect-First” Marketing Messages
Write about your audience first – and yourself second The old days of authors being able to write hype-and-sizzle book marketing copy are gone. Forever. This is because readers can smell old-school fluffy sales pitches coming from a mile away, and they just don’t like...
Marketing Messages: How to Write Solution Pictures
Paint benefit-driven statements with your words When crafting core marketing message statements for books and programs, it’s important for authors and coaches to show they have a clear understanding of their audience’s needs, desires, or challenges. Do this, and...
How to Get Perfect Testimonial Quotes
Nearly every author and coach for whom I write marketing copy wants to know the secret to getting strong testimonial quotes from market influencers for their books and programs. My answer usually surprises them. “Write your own endorsements and get influential people...
How to Write Memorable Taglines
Here is a request I receive frequently when I write marketing copy for authors and coaches: "Hey Casey, write me a really catchy tagline for my online product." Or, "Hey Casey, I need you to whip up a really catchy tagline for my book." My response to this request is...
Authors & Coaches: Why Simple Words and Short Sentences Sell More Books and Programs
The one guiding strategy I follow when developing marketing copy for coaches, speakers, and authors is to keep things as simple as possible. The most effective tactic you can use to leverage this strategy is to write marketing copy that is built around simple words...
Why It’s Good to Break Grammar Rules with Your Marketing Copy
Here is one of the best tips I received that prepared me for writing marketing copy for authors and business coaches. "There’s writing to please your English teachers and get good grades, and there’s writing to make money and sell things – and they’re two completely...
How to Write Eye-Friendly Marketing Messages
When writing website marketing messages for authors and coaches, I always follow a few self-imposed writing rules. One of them is my “at-a-glance-friendly” marketing copy rule. This means that not only does my copy for books and online programs need to be well...
Your Marketing Copy Audit Checklist
In about a week, I’ll be starting my new marketing message video blog series called, Quick Answers to Copywriting Questions. As a preview to my video blog, I want to answer a question authors, speakers, and business coaches ask me frequently about marketing copy. The...