Core Message Platform™ Blog
Simple Words and Short Sentences Sell Books
I continue my back-to-basics series by sharing the first lesson I learned about copywriting, which is that simple words and short sentences sell. This basic principle still guides me when I help authors develop book promotion materials. It's always tempting to make...
Your Book Marketing Copy Needs a Big Idea
My back-to-basics series continues with another writing exercise that ties your book marketing copy together into a cohesive whole. This exercise will help you give your book marketing content the backbone it needs to have a more professional edge. Having this edge...
How to Develop a Magnetic Book Marketing Copy Voice
My back-to-basics series continues this week with an exercise that’s essential to creating magnetic book marketing copy. Unfortunately, many authors choose to skip this exercise when planning their book promotion materials – and that’s a mistake. Before you write any...
The One Thing Book Marketing Copy Must Focus On
I want to start this week's post with some breaking career news. I'm pleased to announce that I am now part of Jeff Walker's Product Launch Formula marketing team. My official title on the team is ... you guessed it – copywriter. I am a big fan of Jeff Walker's...
How to Turn Your Passion Into Great Book Marketing Copy
Last week I told you how to get your marketing motor fired up by pledging to do whatever is necessary to create strong book promotion copy. I also urged you to commit to being your book's most enthusiastic promoter. This week I continue my back-to-basics series by...
How to Jumpstart Your Book Marketing Copy Motor
A few weeks ago, I created a video post on the best time to write your book marketing copy. A couple of authors emailed me and asked me to take it a step further and provide some tips on the best way to get started with their book marketing copy process. This inspired...
What Do You Need to Break Down and Change In 2021?
This is the week where you, me, and everyone we know is receiving emails about setting big hairy audacious goals for 2021. I love setting goals. However, this has been such a strange year that I’m adding an extra step to my 2021 goal-setting process. You may want to...
“When Should I Write My Book Marketing Copy?”
This week I continue my series on book marketing copy fundamentals by answering another question authors ask me frequently. "Hey Casey, when is the best time to write my book marketing copy?" I have definite opinions about the best time to write your book marketing...
3 Reasons Why Strong Book Marketing Copy Is Crucial
I hope those of you here in the U.S. had a relaxing Thanksgiving break. I really enjoyed going on a few gratitude hikes with my dog Ranger on the nearby trails here in Denver. It's amazing what long walks in the cool mountain air can do for your mind, body, and soul....
Master the Bestseller Marketing Mindset In 4 Steps
For the last few months, I've given you specific tips on how to write engaging marketing copy for your book. I've also given you insights into my top copy editing and polishing techniques. However, to wind down the year, I'm going to go back to the basics and provide...
3 More Book Marketing Copy Editing Secrets
Over the last two weeks, I’ve revealed six important book marketing copy revision tips for you. Don’t get freaked out by writer’s block. It doesn’t exist. Be conversational and authentically YOU. Make your copy "at-a-glance" friendly. Write bullet points that are...
3 Editing Secrets That Sharpen Your Book Marketing Copy
Last week I revealed three must-know book marketing copy revision tips, and this week I'm rolling out three more for you. If you want to write engaging ad copy for your book or other promotional content such as back cover copy, Amazon descriptions, web pages and...