Core Message Platform™ Blog
Keep Those Testimonials Flowing!
Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them. In my last post I revealed the first three steps in my five-step formula. This week I’m rolling...
Get More Testimonials Flowing Into Your Biz
There is no doubt about it. Testimonials from respected industry experts are magic for your marketing campaigns. And they are a great way to continually build your credibility. In this post I reveal three proven techniques that make it much easier to acquire...
Message Platforms: Rock Your Unique Selling Proposition
When you write a Key Message Copy Platform for your product or service, the point around which everything revolves is the section you devote to writing about your Unique Selling Proposition (USP). Your USP is the primary competitive benefit your product has that sets...
Nail Your Product Description
Last week I wrote about the importance of including a tight summary of how your product works in your Copy Platform. Equally important is writing a lively product description you can use in various promotional pieces throughout your marketing cycle. Think of this...
Message Platforms: Always Describe How Your Product Works
No matter what, never overlook the importance of including a nice description of how your product works when you create your Message Platform. If your customers look at your web site, brochure and data sheet and see three different descriptions of how your product...
Use Sales Copy to Detail Your Product’s Value
When you really boil it down, every product or book exists to solve a problem or meet a need of some kind. Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing materials. Don’t let...
Your Sales Copy Must Have an Exact Target
Before you write a word of sales copy for your next marketing campaign, you must know who your exact target is. In fact, creating a thorough description of your target audience is essential. The reason? Because your target audience may not be as obvious as it appears...
Key Message Copy Platforms & AWAI
This week I’m celebrating something special. American Writers & Artists Inc. (AWAI) has launched my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. If you are a...
The Big Benefits of a Key Message Copy Platform
On March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So I thought this would be a great...
How to Structure Key Message Copy Platforms
As I noted in my last post, on March 16, American Writers & Artists Inc. (AWAI) will launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So this...
Key Message Copy Platforms. You Gotta Have One.
On March 16, American Writers & Artists Inc. (AWAI) is scheduled to launch and promote my new eight-module online training course, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success. So I thought this would be...
How to Write Sales Copy that Sells the Savings
When I write sales copy that includes a strong special offer of some kind, my first instinct is to see if I can “sell the savings.” This technique is called a value demonstration, and it’s a great way to show prospects that you are providing them with over-the-top...