Core Message Platform™ Blog
Direct Response Copywriter – Make Your P.S. Line Juicy
With very few exceptions, every successful piece of direct response sales writing I’ve ever seen is built around a special offer. The most powerful special offers urge you to take immediate action. This is done by setting a time limit on the offer. The strategy is...
Copywriter – Master Funky Word Things!
Thought I’d take a break from providing my usual persuasive sales writing tips to cover a few funky word things that can trip you up when writing marketing content. Here are three of the more common funky word usage issues that pop up for marketing pros when writing...
Medical Copywriter – How to FOCUS Your Message
There’s no doubt about it. Medical marketing comes with a pretty unique set of challenges. That’s because every word you write falls under the scrutiny of the U.S. Food & Drug Administration (FDA), state agencies and your own regulatory and legal consultants. In...
Video Script Writing – My Top 4 Big Tips!
Two weeks ago I began a two-part series on video script writing by telling you how to open your script by painting a solution picture. In this post I’m going to reiterate this tip and use it as a kickoff point for sharing my top four big script writing tips that can...
Medical Copywriter – Writing When You Can’t Say Anything
The challenges that come with writing persuasive medical marketing copy are numerous. Every word you write must be factual and really mean something. Why? Because today’s medical marketing materials are under intense scrutiny from the U.S. Food & Drug...
Open Your Video Script with a Solution Picture
Over the past few years video on the web has gone from being a luxury item, to being a red-hot marketing tool—to being something visitors to your site simply expect. So give it to them! If you have a direct response landing page dedicated to your product or service,...
How to Write Special Offer Sales Copy They Can’t Refuse
My favorite movie is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re writing special offer direct-response...
How to Create a Benefit-Driven Headline Stack
Hang out with me and you’ll hear me say this all the time: The most valuable real estate in copywriting is your headline. But it’s important to remember headlines don’t always have to be a single line, or a single line coupled with a subhead. Headlines can also be a...
How to Create Great Sales Copy – One Slice at a Time!
I’ve recently started working on a personal writing project. This can be tough for me to do because I always have a lot of copywriting projects going, along with other content that needs to be written for my business. So how do I fit this new personal project into my...
Still Love My Miracle Mornings
About a year ago I wrote a post about how much I enjoyed a book called, The Miracle Morning, by keynote speaker and Hall of Fame business achiever, Hal Elrod. I discussed how for most of my life I had been a big-time night owl, but slowly became disenchanted with the...
Write Your Marketing Content with a Go-Giver Attitude!
Not a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest change in sales writing over the last five years?” My answer is always simple: “Copywriting has shifted from being a one-way monologue from companies to prospects, to being a two-way...
Bust Out the Benefits with Super Sharp Bullet Points!
If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects to dive in and...