Core Message Platform™ Blog
Why Your Sales Copy MUST Be Real and Authentic
Say goodbye to them forever. Whether you’re writing B2B, B2C or any other marketing content, the days of hype and fluff sales copy are over. Prospects can smell marketing B.S. a mile away, and it puts a really bitter taste in their mouths. If they get even a whiff of...
3 Easy Steps to Writing Memorable Taglines
It’s a step I never miss. When I write Core Message Platforms for my clients, I always create a section that includes a number of tagline options for their product or service. It’s a big advantage to have a memorable tagline people automatically link to your business,...
Core Message Platforms – Drill Your Target!
In the early days of my marketing career I lived in apartments with roommates, and we always had a dartboard on the wall. There was just something about dartboards and beer that went well together. These days, I probably have six or seven beers a year. But a lesson I...
Core Message Platforms – The Big Benefits!
Two weeks ago I detailed why a Core Message Platform should be the first marketing piece you create for your product or service. Last week I provided a nice overview of how to organize and build a Core Message Platform. Today I’m going to highlight the primary...
How to Build and Arrange Core Message Platforms
In my last post, I revealed why a Core Message Platform should be the first marketing piece you create for your products, services and books. Today I’m going to provide a quick review of what a Core Message Platform is, and then give you a structure for creating one...
Why Your Core Message is So Crucial!
It’s a simple fact. When your prospects are presented with inconsistent or muddled marketing messages, they instinctively say, “No,” and move on. However, creating consistent selling statements throughout your marketing materials can be difficult. Especially when...
Hook Prospects with Thought-Provoking Questions
I love great questions. In fact, asking yourself the right questions can instantly motivate you and put you in a dynamic mindset. Here are a few that illustrate my point: How can I turn this disappointment into a new opportunity? What can I do to make today the most...
Copy Heavy vs. Copy Light. Who Wins?
The questions are being asked continually in marketing communication circles. Should your marketing content be copy heavy or copy light? Should your web pages be detailed with specifics, or should they just be a short series of buzz lines that are quick and easy to...
Copywriting – Map Your Content Generation Success!
There’s no getting around it. If you want to be seen as an industry thought leader, or even a serious marketing professional, you have to actively engage people through social media, and you need to have a blog that churns out compelling content on a consistent...
Sales Copy – Headlines that Hook the Skimmers!
You work hard on every word of your sales copy. But here’s a cold hard truth. Most people will only skim it before they decide if they want to read it. This may not seem fair. But that’s the way it is. However, here is a proven copywriting strategy that will help you...
Direct Response: Let Them In on a Secret
It’s pretty much a universal truth. We all want to be “in the know.” We want to feel like “insiders,” and we all have a fascination with going “behind the scenes” to get the skinny or the scoop. Well, your prospects are no different. So leverage this in your direct...
How to Master Direct Response Value Demonstrations!
Great, you’ve written a strong sales letter or landing page for your product or service that you’re hoping will move your prospects to take action and buy. To get the process rolling you may have added a dynamic call to action that includes a limited-time special...