Core Message Platform™ Blog
How to Choose Your Freelance Industry Niche
Imagine. Living the life of an in-demand freelance writer, designer, or marketing consultant who is well paid and highly respected. Shaping your own schedule. Working at home. Giving yourself permission to take vacations when you want. Now take it one step further...
5 Steps to Reeling in Great Testimonials – Part 2
Testimonials from industry experts can be rocket fuel for your marketing campaigns. That’s why you should always have a repeatable system in place for collecting them. In my last post, I revealed the first three of my five proven steps for getting great testimonials....
5 Easy Steps to Reeling in Great Testimonials
Business coaches and B2B marketing pros have one definite thing in common. They benefit greatly when they can reel in strong testimonials from respected industry experts. In fact, great testimonials can be pure gold for any marketing campaign. When I create Core...
How to Write Razor-Sharp Bullet Points
If you want to grab and engage your prospects, your sales copy must be written in a concise style that is at-a-glance-friendly to the eye. A liberal use of headlines, subheads, short paragraphs, and bullet points is a great way to do this. Bottom line, you want to...
Sales Copy that Overcomes Product Objections
Today I want to confront a question head on that marketing pros should always ask themselves when writing sales copy for new product/service launches: “How do I deal with the unescapable fact that competitors are going to talk a little “smack” about my product or...
Master Headline Setups and Payoffs
Often, it is overlooked subtle techniques that give your sales writing a professional polish. One of these techniques is learning to master headline setups and payoffs. Setups and payoffs are the crisp connection that binds your headline with the first line of body...
How to Blend Keywords into Your Website Copy
Keywords still play a vital role in driving website and blog traffic. So they should continue to be an important part of your SEO efforts. SEO tactics, strategies and best practices for incorporating keywords into your sales copy seem to change daily. So, it’s not...
Sales Writing: Special Announcement from Casey
Good news is always worth sharing. So today I am taking a departure from my usual sales writing and Core Message Platform insights to bring you two quick special announcements. Speaking at a BMA Event in Denver on March 24, 2016 I have been a proud member of BMA...
How to Build Sales Copy that Sells the Savings
Today I want to focus on a direct response sales writing secret that is often overlooked. It’s called “selling the savings” or “selling the value.” This is an ideal way to sell B2B consulting services, books, coaching programs, and other products where you can...
Marketing: How to Make Big Happen!
I love to read motivational business books. And recently I read one that really knocks it out of the park. In fact, it’s had a huge impact on the marketing success of my Core Message Platform program. So, I’ve decided to take a momentary break from my sales writing...
How to Write Great Headlines in a Minute!
As a busy B2B copywriter who works five days a week on Core Message Platforms, I get a lot of questions about marketing from clients and colleagues. By far, the number one question I get is this: “What’s the quickest thing I can do to improve my existing marketing...
How to Make Your Sales Copy “At-a-Glance Friendly”
Although I keep track of current events, I don’t consider myself a real political guy. However, during this election season I am certain I’ve discovered one thing conservatives and liberals have in common. Before they read marketing copy, they give it a glance and a...