Core Message Platform™ Blog
Commit to Just 1 to 3 BIG Marketing Goals in 2017!
January is the time for setting marketing and business-growth goals (and personal goals), and it’s also the time to be bombarded by goal setting blogs and articles. Given this, I was hesitant to create this post. But, I believe strongly that mindset means everything....
Focus Sales Copy on Your Prospects – Not You!
I’ll admit it. I’ve been guilty of it when writing sales copy. And I’m sure you have too. So I make it an important point to cover when I perform a Core Message Audit™ for my clients. Why? Because I know it can be tempting. Extremely tempting. But do everything you...
Message Development: Detail How Your Product Works
I’ll admit it. The chance to write detailed descriptions of how a product works isn’t why I became a copywriter. Personally, I’d rather write engaging lead-generation and sales copy. However, when I am writing a Core Message Platform™ for a client, I never overlook...
Core Message Tagline Writing Secrets
It’s one of the most important steps I take when writing a client’s Core Message Platform™. Plus, it’s a lot of fun, although I always make it a point to think strategically – instead of trying to be overly zippy, witty, or clever. I’m referring to the section I...
How a Core Message Platform™ Makes Your Work Easier!
In an earlier post I stepped out why a Core Message Platform™ is your marketing campaign’s secret weapon. In my follow-up post, I revealed how to structure and create a Core Message Platform™. Now it’s time to showcase the main benefits that come with developing a...
How to Construct Your Core Message Platform™
In my previous post, I made the case for why solid core message development is essential to the creation of your product’s identity, and to the success of every marketing campaign you execute for your product or service. I also revealed why a Core Message Platform™...
Why Your Core Message Means Everything!
The first time I “saw” the Internet back in the early 90’s, it was no more than a DOS prompt on a green computer screen. “What’s the big deal about this?” I thought. My first view of the Internet coincided with the beginning of my 20+ year copywriting career. The web...
How to Do a Core Message Makeover!
Core message development is the most important aspect of building a brand. It’s what makes a lasting impact on your target market. It’s what persuades people to move from being prospects to clients. If your current marketing messages are not motivating your prospects...
Compelling Sales Copy They Can’t Refuse
I love movies. That’s probably why I went to film school and spent my 20’s working part time as a story analyst while pursuing a screenwriting career in Hollywood. My favorite move? The Godfather. I’ve watched it at least 30 times. My favorite line from The...
It’s Time to Embrace Go-Giver Sales Writing
The old days and ways of hype and sizzle sales writing are gone. Forever. Sales writing that is structured as a one-way monologue toward prospects just doesn’t cut it anymore. Today, persuasive marketing messages must be crafted in a style that creates an honest...
Attend AWAI’s B2B Copywriting Mastery Event from Home
This week I want to tell you about a special B2B copywriting online event where I will be a primary speaker. I also want to let you know how you can save $1,000 if you’d like to participate and learn a ton about B2B copywriting. Not just from me, but from some of the...
How to Dominate Your Freelance Industry Niche
Nearly every week I am asked by up-and-coming freelance marketing pros how to select an industry niche, and do really well in it. So I decided to take a couple weeks off from my usual sales writing secrets, and dig into this important topic. In my previous post, I...