by Casey Demchak | Jul 26, 2015 | Video Scripts
Two weeks ago I began a two-part series on video script writing by telling you how to open your script by painting a solution picture. In this post I’m going to reiterate this tip and use it as a kickoff point for sharing my top four big script writing tips that can...
by Casey Demchak | Jul 12, 2015 | Video Scripts
Over the past few years video on the web has gone from being a luxury item, to being a red-hot marketing tool—to being something visitors to your site simply expect. So give it to them! If you have a direct response landing page dedicated to your product or service,...
by Casey Demchak | Feb 9, 2015 | Blog, Video Scripts
In the final segment of my three-part series on writing effective video scripts, I am going to focus on how to leverage the sensory-rich tools you have with video that can engage your prospects on a deeper, emotional level. The key is to plan ahead and incorporate...
by Casey Demchak | Feb 4, 2015 | Blog, Video Scripts
This week’s secrets to writing better video scripts focus on structure, which is often overlooked for some crazy reason. Remember, a poorly planned script will doom a video before you even turn on the camera. In a nutshell, you want to structure video scripts like...
by Casey Demchak | Jan 28, 2015 | Blog, Video Scripts
Having video on your web site today is a must. In fact having video as part of your marketing content mix has gone from being a bonus for your web site to something your visitors expect. If you have a landing page dedicated to your product, service or book, it needs...
by Casey Demchak | Dec 9, 2012 | Blog, Video Scripts
In the final installment of my three-part series on writing great medical marketing video scripts, I am going to focus on how to leverage the emotional power of video. It’s a big mistake to only focus your script on traditional product features and benefits when it’s...
