by Casey Demchak | Mar 26, 2019 | Blog, Insights and Experiences, Persuasive writing tactics, Testimonials
Nearly every author and coach for whom I write marketing copy wants to know the secret to getting strong testimonial quotes from market influencers for their books and programs. My answer usually surprises them. “Write your own endorsements and get influential people...
by Casey Demchak | Aug 15, 2018 | Testimonials
As a copywriter for coaches and authors, I work with numerous clients who want to raise their profile and stature with their target audience. One key to achieving this is to collect endorsements from key market influencers. Let’s face it, every business or...
by Casey Demchak | Dec 14, 2017 | Testimonials
In my day-to-day career copywriting for coaches and authors, the one question I receive on a continual basis is this: “How do I get good testimonial quotes for my books and programs when the people I want to get them from are so darn busy?” This is a good question,...
by Casey Demchak | Jun 8, 2016 | Testimonials
Testimonials from industry experts can be rocket fuel for your marketing campaigns. That’s why you should always have a repeatable system in place for collecting them. In my last post, I revealed the first three of my five proven steps for getting great testimonials....
by Casey Demchak | May 25, 2016 | Testimonials
Business coaches and B2B marketing pros have one definite thing in common. They benefit greatly when they can reel in strong testimonials from respected industry experts. In fact, great testimonials can be pure gold for any marketing campaign. When I create Core...
by Casey Demchak | May 7, 2015 | Testimonials
Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them. In my last post I revealed the first three steps in my five-step formula. This week I’m rolling...
