by Casey Demchak | Jul 18, 2013 | Blog, Social Media
Social media is now a larger part of most every medical company’s marketing mix, but does that mean traditional medical marketing materials are no longer relevant? In the final part of this three-part series on medical marketing and social media, I posed this question...
by Casey Demchak | Jul 5, 2013 | Blog, Social Media
Social media is becoming a larger part of every medical company’s marketing mix and the book on best practices is still being developed. The major player in B2B social media is LinkedIn. Here is part two of three in a series of posts based on my interview with Los...
by Casey Demchak | Jun 27, 2013 | Blog, Social Media
Although social media is becoming a larger part of every medical company’s marketing mix, the book on best practices is still being written. Recently I sat down with Los Angeles-based Copywriter and Internet Marketing Consultant, Derek Rudnak, to discuss the role...
