by Casey Demchak | Aug 27, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Always tell your audience what to do next! Over the years I’ve written marketing copy for dozens of authors and business coaches who had enough confidence to write their books. However, along the way I’ve found that many authors are reluctant to ask people to...
by Casey Demchak | Aug 20, 2019 | Blog, Copywriting Techniques, Headlines, Persuasive writing tactics
Leverage this simple but powerful headline/subhead technique If you’re an author or business coach, you face one never-ending challenge when writing marketing copy for your books and online programs. Your challenge is this: Getting people to actually read your...
by Casey Demchak | Aug 6, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Discover the importance of writing you-directed copy! If you’re an author or coach who is selling books and programs, you’ve probably heard that the word free is the most powerful word in marketing. It’s usually associated with free consultations or free bonuses....
by Casey Demchak | Jul 30, 2019 | Blog, Copywriting Techniques, Persuasive writing tactics
Move your audience to action by tugging at their heart In my last two posts, I’ve focused on the importance of stressing benefits when writing book marketing copy and landing page copy for your online programs. To repeat my mantra: If you’re an author or...
by Casey Demchak | Jul 23, 2019 | Blog, Copywriting Techniques, Headlines, Insights and Experiences, Persuasive writing tactics
Discover how to keep them crisp, tight, and action packed! When I write book marketing copy for authors or marketing content for business coaches, there are a few areas where I really focus my time and attention. Two of those areas are headlines and bullet points....
by Casey Demchak | Jul 9, 2019 | Blog, Copywriting Techniques, Insights and Experiences, Persuasive writing tactics
Great book marketing copy revolves around this one key point I’ve written book marketing copy for more than 200 authors and business coaches. What I’ve noticed over the years is that many of them instinctively want to begin their marketing copy by describing what...
